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My Sister's a Barista: How They Made Starbucks a Home Away from Home (Great Brand Stories series) | 
 enlarge | Author: John Simmons
Publisher: Cyan Communications
Category: Book
List Price: $12.95
Buy New: $7.20
You Save: $5.75 (44%)
Rating:  3 reviews
Sales Rank: 626922
Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 0.4
Dimensions (in): 6.7 x 5.1 x 0.8
ISBN: 1904879276
Dewey Decimal Number: 658.827
EAN: 9781904879275
ASIN: 1904879276
Publication Date: April 1, 2005
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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| Editorial Reviews:
Product Description
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? My Sister's a Barista tells the Starbucks story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. In exploring the secrets behind its success, this book also tackles the wider question of what makes a successful brand. But ultimately it is a fascinating human story to inspire all of us.
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| Customer Reviews:
GREAT BOOK July 20, 2008
I think this is a great book that gives not only the story of starbuck's as a store, but it also narrates how the company's philosophy of the company was established giving it's added value service.
Highly recommend for anyone who works on marketing or communications related areas.
 Depends what you are looking for May 5, 2008
1 out of 1 found this review helpful
I love all things Starbucks which is why I purchased this book.
I was under the impression that this story would be a diary type book, complete with juicy stories of interactions and goings on at Starbucks.
This was not the case. This book is basically loaded with all types of information (business-wise mainly) on Starbucks, coffee, and the industry in general. There are some great photographs of various Starbucks stores in various cities in the world.
This book is interesting if you are looking for dry facts. If you are looking for anecdotes, cute stories or juicy gossip, this is not the book for you.
However, having said that, it is obvious that the author was painstaken about his research and certainly took his subject matter to heart.
 Excellent book! June 8, 2005
59 out of 63 found this review helpful
This book can be finished in a day! I simply couldn't put it down. It's written as a story so you get quickly pulled into the storyline to find out the end. Although, you already know the ending...Starbucks is one of the most admired brands and successful companies ever known.
So how did they do it? This book answers this question and more. What I enjoyed about the book is that it opened the door to the heart and soul of Starbucks to reveal their evolution and foundation. As I prepare my business plan, this book has been more helpful to me than typical business plan books. A lot of times those books provide heartless examples of companies. Sure you've got a great idea for a product or service, but how do you translate that into a brand? What is in the best interest for your customer? After all, Starbucks just sells coffee and coffee related products - nothing extravagant alone, but the mystical & romantic experience surrounding their coffee is a distinctive brand that is difficult to match.
This book answers the Who? Where? When? Why? How? of the Starbucks development - their trials, errors and commitment to their beliefs. The concepts discussed in the book are things that I feel touch every business, yet this book provides consistent examples of how to address them.
Concepts such as:-
-Growth & development
-Branding
-Why you don't have to franchise to be successful brand
-Rewarding customers by first rewarding employees ("partners") and suppliers
-Turning down profitable alternatives if it sacrifices the customer's overall experience or a partner's view of the company
I must admit I have not read "Pour your heart into it" so I can't comment on any similarities/differences between the two books. What I can say is that if you are interested in creating a world-class company and want to learn how to infuse your company with a soul (rather than focusing on your product development) to ensure success, then this is your book!
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