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El cafe: Historia de una semilla que cambio el mundo (Biografia E Historia Series) | 
enlarge | Author: Mark Pendergrast Creator: Elsa Mateo Publisher: Ediciones B Category: Book
List Price: $26.95 Buy New: $20.95 You Save: $6.00 (22%)
Sales Rank: 1032163
Media: Hardcover Edition: Tra Number Of Items: 1 Pages: 448 Shipping Weight (lbs): 1.9 Dimensions (in): 9.9 x 6.1 x 1.3
ISBN: 9501522296 Dewey Decimal Number: 900 EAN: 9789501522297 ASIN: 9501522296
Publication Date: November 1, 2005 Availability: Usually ships in 1-2 business days Shipping: International shipping available Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Editorial Reviews:
Product Description
Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the global economic impact of coffee prices, and the recent emergence of specialty coffee retailers. The social and environmental ramifications of coffee are discussed in terms of recent campaigns for a livable wage and environmental protection in coffee producing nations such as Brazil, making this an excellent reference on what is considered the second most valuable exported legal commodity on earth.
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